The world of the four-letter dot-com domains is over. Anyone who is searching for virtually any URL will tell you finding the perfect one is harder than ever. The internet is a vast landscape of shady prospectors that continually grab up the prime undeveloped real estate in hopes of a quick payday down the road. This leave the pickings pretty slim, with the cost of that perfect domain skyrocketing. Because after-all, the is just a supply of one and then you are left asking yourself how bad you really want it.
But don't fear all is not lost. You don't have to pay and arm and a leg for the perfect URL. There are ton's of other ways to win on the web. First, remember no one inputs a URL anymore. The search bar took care of that long ago. Try using an industry phrase in your URL, TeslaMotors.com is a great example, or a customer prompt like 'buy' or 'get' for your e-commerce site. Don't forget Dropbox.com started out life as GetDropbox.com. Another option is finding a great domain (TLD) like .NYC. The National Association of Realtors just launched .Realtor.
Above all though, avoid the cardinal sin of choosing your new domain. Avoid a URL that hampers pronunciation or comprehension. Getting to creative or to cute may hurt you. And just because you understand what you mean doesn't mean someone else will. Think of that time you saw a vanity plate on the highway and thought to yourself, "what was that guy thinking?". It also can lead to headaches with spell checker or auto correct on mobile devices and it will make it nearly impossible for Siri, Google or Cortana to find you.