Recently an article was featured in Forbes Magazine advocating for distancing yourself from social media in the new year. Are you on board? We think finding a happy medium might be the way to go.
As an experiment, I quit the internet in September. I started with Twitter, I moved on to Facebook and ended by shuttering my blog. I didn’t stop freelancing or responding to emails, but I dropped social media and my participation in it like a hot potato and I haven’t looked back. I held a client meeting at Dunkin’ Donuts. If I wanted to see adorable pictures of my nieces, I had to email my sister to request them. I had more room in my schedule for the gym. The less time I’ve spent working on my online brand, the more offline opportunities have come my way. Here are three reasons you too should disentangle yourself from the social web in 2013: Read more on Forbes.com
Innovation distinguishes between a leader and a follower - Steve Jobs
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Okay so maybe this one is for all my real estate friends out there... But wait! don't just tune out because you're not a Realtor. Any small business can benefit from these awesome grassroots marketing tips. Let's face it. Low cost marketing is essential right now.
Find your nitch and hang on to it: Successful Realtors are the ones who are the 1,000 pound gorilla in the room. You don't have to have a giant budget to make a big impact and concentrating your efforts in one area is almost always more effective. Pick a neighborhood, not to small one of course. And become the expert.
A bi-monthly or quarterly newsletter mailed sent out to some targeted addresses in the area can be most effective. Include a nice article about the local high school team and maybe a community calender and most of all some great reasons why you're the answer to their questions. This is not as expensive as your think, most of the time it can be cheaper than advertising in that real estate magazine. And best of all it's all about you.
Get out from behind the desk: Shaking a few hands never killed anyone. Most people are visual learners. They will remember your face long before they remember what you are saying. Get out there! Take in a local little league game, maybe offer to sponsor the after game snacks (a great way to meet some parents and pass out a few cards). Volunteer at a local shelter or food pantry or sponsor a thanksgiving meal for some families in need. Creating goodwill and positive PR about your business. And don't forget the press release. The newspaper can't tell the whole town about the business who cares if they don't know you're doing it.
Doing business in this economy is all about relationships. Relationships, positive ones, create happy customers. Happy customers create referrals. And that creates happy business owners. So who's with me, low cost, high impact. Let get out there!
About the Author: Jason Whitman is a marketing specialist with Ignite Media Marketing a firm in Greater Cincinnati specializing in low cost, high impact marketing solutions for small business.