Quick Response codes (QR codes) are expected to acheive widespread use this year - and for good reason. Consumers want Immediate access to what's
relevant and QR codes are being used to make that possible.
QR Codes 101
If you're not yet familiar with QR codes, they're similar to the barcodes used by retailes to track inventory and price products at the point of sale. They key difference between the two is the ammount of data they can hold or share.
Bar codes are linear one-demensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes the practical for small businesses.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.
The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.